It has been proven that staging your home before it hits the market will increase the selling price of your property and help it sell more quickly. Picture yourself as a buyer: your first “look” at a home is on the internet. Buyers are most interested in homes that have a fresh and clean appearance; homes that emanate a feeling of tranquility and purpose. Real estate markets are very competitive and staging can give you an edge to a successful sale.
Here are a few of Elizabeth’s listings and central ideas that illustrate the effects of staging. Which house would YOU more likely want to see?
Tone it Down: Think about neutralizing your home. When a buyer walks in for a showing, decor that distracts is just, well, a distraction. Give potential buyers every opportunity to see the unique features of your home; personalized decor may not appeal to them. Painting with neutral colors, removing busy rugs and floral patterns, staging with furniture that blends with the home helps buyers focus on the things they like about your home.
Light it Up: Buyers love a sunny, well-lit house. Adding a few extra floor or table lamps to each room is a quick, easy and inexpensive way to increase your home’s appeal. In many of these pictures, window treatments have been taken down completely or replaced with a neutral look. Dark window treatments block natural sunlight and are often the owners’ personal taste — taking them down or opening them all the way allows the maximum amount of light into the house and gives buyers a chance to envision themselves living there. On days when your house is being shown, make sure to turn on all of the lights in the house, even if the showing is during the day. You will be pleasantly surprised by the difference it makes!
Declutter & Pare Down: Organize your home by getting rid of extra furniture, personal effects, art and knick-knacks. Figure out which items are essential and remove the excess to give a feeling of space and cleanliness. Buyers are turned off by rooms that are packed with furniture; most potential buyers are looking for a spacious home. Clean out your closets so a buyer can picture their own items in your house.
Room Definition: Is it a bedroom or an office? Is it a TV room or study? Don’t confuse buyers by giving rooms too many functions. If you list your house as having four bedrooms, make sure there are beds in each of those rooms. Don’t give a buyer the chance to walk away from your home because they can’t figure out how they are going to live there. Clearly defined spaces add appeal to your house.
Curb Appeal: First impressions count–pay as much attention to the outside of your home as you do to the inside. When buyers drive up to your house, the landscaping, walkway and front door are the first things they see. Follow these simple steps to make a good first impression; weed and mulch the garden beds, plant flowers in pots at the front door, repair cracks in the walkways or steps, paint the front door, restain your your peeling deck, mow the lawn and rake your leaves, and finally, don’t be afraid to stage your deck or patio. A lovely seating area with table and chairs allows buyers to see themselves entertaining family and friends in their next home.
A few staging techniques can go a long way. If you are even thinking about selling in the next few years, Elizabeth is happy to meet with you with no obligation to go over the staging and selling process.
Contact Elizabeth Winterbottom